Foundations
Mean reversion and momentum are the two great opposing forces in market behaviour, and knowing which one is in charge is half of reading any chart. Mean reversion says stretched prices snap back towards normal; momentum says whatever is moving keeps moving. Both are real, both are documented, and they operate on different clocks.
Momentum: the trend is your friend
Across markets and decades, assets that have performed well over the past several months tend, on average, to keep performing well over the next several: one of the most robust findings in finance. The drivers are human: information spreads slowly, investors under-react then pile in, and winning attracts flows. Whole strategies (trend-following, momentum funds) harvest this, and their existence adds fuel: buying begets buying. Momentum’s failure mode is the crash: trends break violently, and the crowd that rode them exits through the same small door.
Mean reversion: gravity, eventually
Over longer horizons, the opposite pattern dominates: valuations stretched far above or below their history tend to drift back. Expensive markets deliver weaker subsequent decade returns; beaten-down assets outperform. The driver is economics: high prices attract supply and competition, low prices attract capital and consolidation. Mean reversion’s failure mode is the regime change: sometimes the mean itself has moved, and what looks stretched is the new normal (the entire debate about tech valuations and the neutral rate lives here).
Using the pair honestly
The practical synthesis: momentum tends to rule weeks-to-months, mean reversion years-to-decades, and the crossover zone in between is where most bad decisions live. The two also frame every market argument you will read: the bull citing the trend, the bear citing the stretch, both armed with genuine statistics. The analytical questions that separate them: what is the mechanism sustaining the move, what would break it, and has the underlying “normal” itself changed? Those are the questions our coverage tries to answer story by story.
Where you’ll meet this in our coverage
The Best Quarter Since 2020: Inside the H1 2026 Market Rally
The Quiet Russell 2000 Leadership Doubling the S&P’s Gains
Go deeper: Market Psychology, Explained
